CREATIVE DESIGN
This portion of strategy is geared toward professional work and positions during Nick’s college career. The work and projects featured are from internships, assistant roles and mentorship programs in the advertising industry.
SALON JEAN AND DAY SPA
Salon Jean Email Layouts
and Design Hierarchy
Advertising content for email newsletters and social media, utilizing typography, design hierarchy, balance, aesthetics, branding, and messaging strategies. Influencing engagement and user experiences through interactive stories, posts, and promotions.
PORTFOLIO
This portion of strategy represented course work in higher education. Each project spearheads a concept and features branding tactics from pre-existing campaigns. All ads are original designs based on company imagery and industry research.
CAPE COD | PRINT ADS
Challenge: Design two print ads from preexisting imagery from Cape Cod Potato Chips.
Goals: Highlight promotions and products while keeping branding consistent with guidelines.
Execution: Developed ads with eye catching messaging and informative offers for consumers. Maintaining a cohesive call to action with concise verbiage.
HILLSTONE RESTAURANT GROUP | WEB DESIGN
Challenge: Re-design HillStone Restaurant Group’s homepage for their website.
Goals: Revitalize Hillstone’s brand image and refresh navigation for viewers.
Execution- Blended warm toned colors to extend a refined and inviting perception. Highlighted key elements to the company's features such as reservations, careers, and locations.
RAY BAN | URBAN AMBIENT AD
Challenge: Create an eye-catching and engaging ambient ad for RayBan in a public atmosphere.
Goals: Develop direct to consumer messaging and brand awareness.
Execution: Utilize slogans and a QR code for RayBan recognition and drive website traffic.
SUN BUM | TRANSIT AMBIENT AD
Challenge: Produce an on-the-go seasonal ad for SunBum, promoting products.
Goals: Choose summer for inspiration for the SunBum brand. Images allow sunscreen to pop, while showing a consumer interacting with the product.
Execution: Create an original image with depth showing a user with the products. Generate a QR code bringing consumers directly to the items shown in the ad.
AVIATOR NATION | CAMPAIGN
Challenge: Develop a campaign strategy and concept to promote an Aviator Nation.
Goals: Establish advertising designs for print, social, interactive, ambient and web.
Execution: Conceptualized a full campaign for Aviator Nation promoting seasonal sales, social purchasing, interactions to attract consumers and new customers, and in house-marketing.
LULULEMON | BRIEF INDUSTRY REPORT
Challenge: Researching keyword research, perform a brief industry report for Lululemon.
Goals: Select topics for the brand based on audience research to assist with consumers' relationship and interactions with the brand.
Execution: Tested Queries and ranked content based on analysis of market trends and Lululemon’s target audience.
ZOO TAMPA | INDUSTRY RESEARCH REPORT
Challenge: Perform extensive research and create a full industry research report for Zoo Tampa.
Goals: Acknowledge ZooTampa’s local and charitable effort by attending and interviewing zoo keepers, getting behind the scenes information and observing daily operational functions.
Execution: Tapping into PR strategy, conducting audience and observational research to perform a content audit, insights and recommendations for the company.
